Imagine
waking up to a world where you felt a time shift had elapsed around you.
Sceneries had changed, processes had shifted, yet more importantly societies
perspectives differed greatly from those that you held so closely. For many
coaches in football this is very much a reality, and we have trainers the world
over who are experiencing this epiphany every day. Sure we have the
traditionalists in the game who practice "tried & tested"
methods, resorting to measures that have served them well in the past and seem
utterly resilient in this approach. We do however have a breed of coach out
there, one that is transient, progressive & receptive to new ways of cultivating
talent. Footballs backdrop is an ever shifting myriad of miniscule facets, which
stands to reason why those who are successful can quickly shed their proverbial
skin, and acclimatize quickly to their new setting. In this piece I intend to
explore how we as trainers must challenge our philosophies & get on board
the football train before it leaves us behind.
In the
summer of 1974 Leeds United appointed Brian Clough as manager. Amongst the many
articles & publishing's of Clough's ill-fated Leeds tenure, it was quoted
that the Leeds board wanted to go with a "track suited" manager, as
it was perceived that he would be more integrated in the day to day running of
the clubs playing squad. Fast forward into the modern era and all too often we
see managers imprinting a 1st team coach to run practice, while the now
re-suited manager can look on from afar, judging how things are going from the
directors box. Perception is often misread as reality in football, therefore it's
important that we do not misappropriate the truth and look deeper into the
individual. For example, being a young coach in the game doesn't make you
"progressive" nor should it make you "wet behind the ears."
The same could be said of a manager approaching his senior years. Does tenure
really quantify "Veteran" status, yet at what stage does one become a
"dinosaur?"
Let's start
off by looking at Bobby Robson. He is a glowing example of a coach that worked at
the top of the game for over 3 decades. With each of his clubs, of which there
were 8, he managed to adapt to an array of changes within the game, but also
integrating himself into new cultures & social settings. He transformed
lowly Ipswich from minnows into European champions in the mid 80s, and later
progressed onto working with the free flowing Romario/Stoichkov Barcelona team
of the 90s. Robson proved that he could continue to adapt and find success, such
was his ability to lead players into portraying his beliefs. One other such
proponent of the Robson effect is Eddie Howe. This name to most is largely anonymous,
but he is undoubtedly one of the UK's most prized coaching assets. He took
charge of AFC Bournemouth at the spritely age of 31, and while he hadn't
amassed a huge volume of work prior to appointment, he has since presided over
one of the clubs most successful periods. His ability to work with players on a
ground level and relay information effectively, has allowed him to progress his
side significantly. It's worth noting that in his 1st game in charge, 4 of the
starting 11 were older than he was, which further underlines his ability to
break down pre-set ideas and connect with his players. Moving from League 1 to
a solid Championship side, Howe's Bournemouth recently tackled Liverpool in the
FA cup. While the Merseysiders ran out 2-0 victors, it was wasn't without a
fight, which furthermore signifies the job Howe has done with Bournemouth.
West Ham
were once a bastian for expansive & possessive football, where as they have
since degenerated into a team of weak & uninspiring individuals. In my
opinion this has been predicated by the clubs coach, and his sheer refusal to
adapt his style to portray the strengths of his players. In the early 00's Allardyce's
Bolton side achieved notoriety, after employing a framework that for a short
period proved very cumbersome. This small period of success has purported the concept
that the formula could somehow be replicated elsewhere, yet Allardyce's tenure
at Newcastle & Blackburn would suggest otherwise. It's Sam's failure to
recognize that he himself has to change his philosophy, that will undoubtedly
be West Ham's down fall this year, and it's a spiral I can only see continuing
to coil. If rigidity is a component of Allardyce's short comings, David Moyes
is on a similar track. Man Utd disastrous season continues solely due to Moyes'
lack of trust within his playing staff. This is a side that under Ferguson employed
so much attacking vigor, yet the newest incarnation seem to have developed an
ability to coast through games, rarely getting out of 2nd gear. Moyes rigidity
in basic fundamentals has now brought about an air of caution, that flies in
the face of his predecessor's mandate for the club. Quite frankly I cannot say
I'm surprised as Moyes time at Everton was fraught with overly defensive
displays, and players constantly playing on the back foot. Bravery is a
commodity defensive minded managers simply do not have, so it would seem for
the time being that Moyes' inability to transition into the modern era will
continue United's plight.
Ultimately
football is tomorrow's game, and while any form of practice is based on
experience, it's how we prepare for future endeavors that will increase our
chances of success. Where we could once live in a wholly incubated world where
players came from similar backgrounds and were all schooled in like-minded endeavors,
those days have simply passed us by. Today the modern coach must look, listen
& adapt. We do so much talking when we coach that we sometimes need to take
a step back, and take on board what our players are telling us. This doesn't
need to be verbal, actions as they say speak louder than words. Players who are
non responsive in practice, lack energy, are often injured, mouth off at the
ref or throw their arms up at every mistake, are likely displaying traits that
signify they aren't entirely enjoying their footballing experience. Quality coaching
for me is not about what type of technical exercises my teams take part in, or
how often my practice gets them to repeat a function. We should grade ourselves
on how stimulated our players are in being part of our practices and delve
deeper into finding what motivates them as individuals. The grind of being an
elite level player should be in finding a successful means of excelling within
a specific environment. It's therefore our role to structure that environment accordingly,
and pre-set our collective expectations. No two groups of players will ever be the
same, so its pivotal that we work hard to build individual bridges, and foster
a unified identity that makes it feel like a true team effort. With a forged
unity between all parties, information transfer becomes easier and we are now
able to articulate our philosophy in such a way, that any participant can buy
into our concept. I believe age is utterly irrelevant in gauging a coaches
ability to perform, as our primary function will always be to connect with
those who continually change, evolve & progress. Let's take a moment this
week to open our eyes and ears a little wider, and understand that our greatest
teacher is each other.
"A man only becomes wise
when he begins to calculate the approximate depth of his ignorance."
Gian Carlo Menotti